Consumers (McGraw-Hill Series in Marketing)
by Eric Arnould,Linda Price,George M. Zinkhan
ISBN 13: 9780071122948
Format: Paperback (761 pages) Publisher: McGraw-Hill Publishing Co. Published: Jul 2001 Other Format: Hardcover
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Consumers (Mcgraw-Hill/Irwin Series in Marketing)
by Eric J Arnould,Linda Price,George M Zinkhan
ISBN 13: 9780071214261
Format: Hardcover (768 pages) Publisher: McGraw-Hill Higher Education Published: 01 Apr 2003 Other Format: Paperback